This is the second of a two-part series, both of which are excerpts from my upcoming book, The Endless Creative.
You can find the first one here:
To recap from last week:
There are two common aspects of creativity I’d like you to keep your eyes peeled for, especially when looking for inspiration.
Creativity is unexpected (yet understandable)
Creativity combines (the unrelated)
Now the second point, creativity combines. It’s about juxtaposition—two different things placed together. Imagine a life-sized sculpture of a man walking his dog made entirely of discarded coffee cups. Common trash has been used to make a piece of art.
This juxtaposition is a hallmark of creativity. It’s unmistakable and easy to identify. It’s one of the qualities that makes the work of the famous UK street artist Banksy so popular (besides their controversial nature, of course).
Images such as trees growing out of a barcode, a man who appears to be throwing a bomb but is actually holding flowers, the Mona Lisa with a rocket launcher or the painting of a grim reaper in a boat painted over an actual dirty old canal—they all stand out because of their unusual combinations.
But don’t think for a nanosecond this only applies to art. For example, my brother-law, Jonny, needed to find a place to teach his students how to read maps. He found a local frisbee golf course (one with a fairly confusing layout) and printed out a satellite view from Google Maps, with a few discovery points he’d included for the students to chart. Mapping and frisbee aren’t two activities often found together, but it turns out the event was a big success (and I’d wager that the people who owned the course didn’t mind the extra business).
It’s remarkable what you’ll find when you start to look for unusual combinations. I heard about a board game being featured at a convention where the board itself is actually created during the game by a programable sewing machine. The way the game is played determines what sort of board the machine ultimately prints out. Such a game might not have mass appeal, but it’s a clever idea.
You can even find such things during your regular old day-to-day activities. During a visit to the dentist, I noticed an informational poster about gum disease and tooth loss. It had a large picture of a perl necklace with one pearl missing beneath the words, “Each one matters.” The tooth of their message was not lost on me.
Like Banksy’s work, some combinations are more to prove a point. Some, however, are simply made for the novelty. Take the shoebike—a bike where the wheels are made of shoes. It sounds fun at first, but when I saw it in use, it looked like a very uneven ride and I can’t imagine tying all those laces is a pleasure.
Other combinations are actually useful, like a backpack that becomes a tent or a bracelet that’s also a paracord, compass, whistle, and lighter. Yes, I just went on a hike. Why do you ask?
When you stop and gander (but please don’t goose), you’ll find creativity is all around. Whether it’s the unexpected, the combined, or some other aspect of creativity—you will soon have more source material than you know what to do with.
So next time you’re out on the streets (or on the trail), look out for the unexpected and combined—you won’t be disappointed.